Menu

Differs

AI-powered Retail Pricing Platform

Challenge:

Differs had built genuinely sophisticated AI pricing. The next step was making it quick enough that any user could act on it with confidence.

Solutions:

  • Research with existing users showed where setup was slowing down

  • Campaign setup cut from seven steps to three

  • One dashboard holding every campaign at a glance

  • AI advice shown at the moment of the decision

What we did:

Product Design

UX/UI Design

User Research

Year

2025

Location

France

Industry

Retail Technology

Services

App

Tools

Figma

Website

7 steps → 3

Campaign creation

One dashboard

Every campaign visible

Recommendations in flow

AI pricing at the decision